branding

Why the future of branding is brighter than ever

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For this last number of our series on branding and brand growth (published originally in French in INfluencia, accessible here), we’d like to take a step back. Or, to be more accurate, a step forward. To a near future where Artificial Intelligence (AI) plays a more central role. A future where Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality …