h2 strategic marketing consultancy

what we do

we are a team of marketing specialists that operates
all the way from insights and analytics to strategy

FROM DIAGNOSIS...

Quantitative research

Segmentation • U&A • Brand equity measurement • Brand tracker • Test (concept, product, offer, communication, etc.)

Qualitative research

Brand equity study • Ethnographic research • Online communities

Semiotics expertise

...TO MARKETING STRATEGY

Positioning

Marketing plan

Brand plan

Brand architecture

Codes & Distinctive Assets

Pricing

Nico M¸ller (CHE), GEOX Dragon, Penske EV-4

From diagnosis to marketing strategy

Global segmentation, brand positioning work & consulting on Season 6 marketing strategy.

GET IN TOUCH

From diagnosis to marketing strategy

Segmentation & brand positioning work for A Vendre A Louer following the acquisition by Leboncoin

GET IN TOUCH

LET'S

TALK

BRAND

GROWTH

tell me more

Why the future of branding is brighter than ever
31/10/2017
Tidbits
For this last number of our series on branding and brand growth (published originally in French in INfluencia, accessible here), we’d like to take a step back. Or, to...
READ MORE
Want to grow your brand? Think brand availability, favorability & sustainability
03/07/2017
Tidbits
In this article, I’d like you to step into the Brand Growth Factory. It is here you will find the core catalysts of brand growth and discover what it...
READ MORE
A rundown on our Brand Growth Manifesto
28/06/2017
Tidbits
A giraffe is approximately six feet tall and weighs up to 150 pounds at birth. Even more impressive, it can grow as much as an inch per day! And...
READ MORE
ASSURANCE & BANQUE 2.0 | Observatoire sur l'attractivité des banques françaises : quel impact de la loi Macron
07/02/2017
Press coverage
La première édition de ce baromètre est dans les bacs à l’heure de l’entrée en vigueur de la loi Macron, qui permet aux consommateurs de changer de banque beaucoup...
READ MORE
MEDIAPART | Même méfiants, les Français sont fidèles à leur banque
06/02/2017
Press coverage
Les Français ont beau être mécontents des tarifs de leur banque, ils ne sont qu'une minorité à vouloir en changer, montre une étude publiée lundi par le cabinet h2agency...
READ MORE
OUEST FRANCE | Même mécontents, les Français restent pour l'instant fidèles à leur banque
06/02/2017
Press coverage
Depuis ce lundi, il est (un peu) plus facile de changer de banque - au moins pour le compte courant. Or, les Français ont beau être mécontents des tarifs...
READ MORE

My Tweets

strategic marketing consultancy

h2\ | founders

jon hackett

partner & ceo

Jon has extensive experience in marketing strategy, market research, segmentation, positioning, advertising & communication, consumer insight, and brand building. Of American nationality, Jon has lived and worked in several countries including the US, Australia, New Zealand, Kenya, France, Spain, Germany & the UK. Today, Jon is partner and chief executive officer at h2\, where he works closely with his clients to help grow their brands by leveraging sound marketing strategies.

nicolas hébert

partner & cio

Of French nationality, Nicolas has over 20 years of consumer-based brand-related experience. A constant innovator, Nicolas has extensive experience in quantitative research methods, as well as search, smart data and topic modeling. Today, Nicolas is co-founder and chief innovation officer at h2\. Prior to this role, Nicolas was partner at Sorgem IMR where he created the Quantitative Research Department and directed it for 6 years.

why not
reach out?

where to find us

h2\ • 93 avenue Jean-Jaurès – 92800 Puteaux • 33-6 34 45 29 46

where to find us

Share this: