Jon has extensive experience in marketing strategy, market research, segmentation, positioning, advertising & communication, consumer insight, and brand building. Of American nationality, Jon has lived and worked in several countries including the US, Australia, New Zealand, Kenya, France, Spain, Germany & the UK. Today, Jon is partner and chief executive officer at h2\, where he works closely with his clients to help grow their brands by leveraging sound marketing strategies.

Of French nationality, Nicolas has over 15 years of consumer-based brand-related experience. A constant innovator, Nicolas has extensive experience in quantitative research methods, as well as search, smart data and topic modeling. Today, Nicolas is co-founder and chief innovation officer at h2\. Prior to this role, Nicolas was partner at Sorgem IMR where he created the Quantitative Research Department and directed it for 6 years.