Profiting at the Marketing / Operations Crossroads

Jon HACKETT Case study Leave a Comment

How a more customer-centric “Newsvendor Model” can increase profits in the face of uncertain demand: an iPhone 12 case study. Introduction As is the case every fall, Apple is gearing up for the release of a new model of iPhones: the iPhone 12. However, behind the scenes, Apple is undertaking the daunting task of accurately matching supply and demand; a …