THE FUTURE OF FINE FRAGRANCE

In 2021, we worked alongside a multinational cosmetic company in order to devise a strategy for transitioning one of their key fine fragrance brands to a refillable model. The work included a deep understanding of the consumer’s willingness to adapt to a refillable system and the business model implications for transitioning to this type of system.
#ConsumerCulture&Trends #MarketSegmentations #PerceptualMaps

In 2021, we worked alongside a multinational cosmetic company in order to devise a strategy for transitioning one of their key fine fragrance brands to a refillable model. The work included a deep understanding of the consumer’s willingness to adapt to a refillable system and the business model implications for transitioning to this type of system.
#pricing #consumerinsights

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