Soutenir un processus d’innovation à travers un processus quali flash et agile
Comment le quali peut-il soutenir un processus d’innovation récurrent ?
THE FUTURE OF SHOPPING MALLS
In 2021, we worked alongside a multinational shopping centre operator in order to realign with tomorrow’s shopper’s needs and behaviours. The work spanned multiple countries and resulted in a new positioning for the company, which served as a springboard for the communications strategy as well as the optimization of the physical assets.
#ConsumerCulture&Trends #Positioning #Brand
#ConsumerCulture&Trends #Positioning #Brand
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