Soutenir un processus d’innovation à travers un processus quali flash et agile
Comment le quali peut-il soutenir un processus d’innovation récurrent ?
RACING TO THE FUTURE
In 2019, we helped an EV-based racing series formulate their marketing strategy for the upcoming season.
The work revolved around identifying how to use the core racing product to meet target audience objectives, but also inspire and excite people to embrace cleaner energy
#MarketSegmentations #PerceptualMaps #Positioning #Brand
#MarketSegmentations #PerceptualMaps #Positioning #Brand
Share:
Other Case Studies
Crafting the Future of Flavor: Decoding Consumer Preferences in Non-Alcoholic SpiritsÂ
How to evaluate consumer logics within a new market in order to orient the development of your offer?
Fine fragrance in the era of women’s empowerment
How can you stretch your brand without going the wrong way ?
Rethinking the mission of a Consumer association
How can you pivot your core mission to better meet today’s consumer?
