Soutenir un processus d’innovation à travers un processus quali flash et agile
Comment le quali peut-il soutenir un processus d’innovation récurrent ?
THE FUTURE OF MOBILITY
In 2022, h2 worked alongside a premium automotive manufacturer in order to inform the marketing and innovation strategy to meet consumer’s evolving mobility needs. The work spanned several geographies including five European countries, the US and China. The work allowed the manufacturer to adopt a new customer segmentation model, align several strategic business units, optimize their product offering and better inform pricing decisions.
#MarketSegmentations #PerceptualMaps #Positioning #Brand
#MarketSegmentations #PerceptualMaps #Positioning #Brand
Share:
Other Case Studies
Crafting the Future of Flavor: Decoding Consumer Preferences in Non-Alcoholic Spirits
How to evaluate consumer logics within a new market in order to orient the development of your offer?
Fine fragrance in the era of women’s empowerment
How can you stretch your brand without going the wrong way ?
Rethinking the mission of a Consumer association
How can you pivot your core mission to better meet today’s consumer?
