NOLO

May 20, 2022

In 2020 , we worked alongside a multinational alcohol beverage company to identify a significant white space in the growing No / Low segment. We then worked with them to create the go-to market strategy that included identifying the target consumers, clarifying how to position the brand, working on the optimal launch price and distribution strategy.
#MarketSegmentations #WhiteSpaces #Positioning #Brand #Pricing

In 2020 , we worked alongside a multinational alcohol beverage company to identify a significant white space in the growing No / Low segment. We then worked with them to create the go-to market strategy that included identifying the target consumers, clarifying how to position the brand, working on the optimal launch price and distribution strategy.

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