The integrative approach

Our approach to augmented marketing intelligence goes beyond conventional methodologies, focusing on deep, contextual understanding of markets, socio-cultural dynamics, and behaviors. 

The integrative approach \

We place people at the heart of our approach - by design

By combining business expertise with advanced artificial intelligence capabilities, we deliver operational and innovative responses to our client's  real-world challenges.

For us, artificial intelligence is not just an optimization tool. It is a driver of innovation. Beyond improving existing approaches, we integrate AI into the design of new frameworks that make previously unreachable goals possible: analyzing complex ecosystems, decoding large-scale dynamics and unlocking new strategic value. 

Vision

Our vision is to reveal what traditional approaches cannot see by transforming the way we analyze.

System

To achieve this vision, we built DECODia, our proprietary intelligence ecosystem.

Application

Our practical application lies in designing a tailor-made, hybrid approach for each project.

Let's
talk

Each challenge deserves a tailor-made approach.
Let's talk about your challenges and how collaborative intelligence can inform them.

Contact us
Case studies \

Latest cases

The dandy

Beyond storytelling: when the product experience reveals the truth of the brand

How the direct sensory exploration of a range of fragrances reveals brand territories that are invisible in established traditional storytelling

Intensity mapping

Is large-scale semio possible?

How to analyze 9,000 fragrance references to map intensity codes and identify strategic opportunities that are impossible to detect manually.

Collaborative intelligence applied to automotive strategy: a new model

How to orchestrate documentary research, existing and prospective studies to shed light on the changes in a transforming automotive sector