Our identity | h2\ - Human expertise × AI

We share a deep intellectual curiosity and a drive to innovate.

Since its founding, h2\ has been working to enhance the impact and effectiveness of market research by developing new approaches that deepen market understanding and support better decision-making.

The same approach naturally led us to explore the numerous possibilities of artificial intelligence and to integrate them deliberately into the way we work ) not out of technological opportunism, but through a thoughtful, principled approach rooted in a clear ethic: preserving the primacy of human judgment and the depth of interpretation, while expanding our analytical capabilities in new directions.

This marks a turning point in our business and comes with clear requirements around transparency and data sovereignty.

We have developed our own architecture to maintain control over our processes and guarantee your data is kept confidential.

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Hybrid team, trusted partners

h2\'s identity is embodied in a hybrid team that brings together recognized business expertise and advanced technological capabilities.
It is supported by a network of trusted partners, selected over time for their excellence, reliability and shared vision.

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Human expertise × AI

h2\ contributors share a clear conviction: the most valuable marketing intelligence emerges from the combination of human expertise and the deep, responsible integration of AI.