Activation

Effectively develop your products, concepts and services, and optimize their marketing

Activation

Effectively develop your products, concepts and services, and optimize their marketing

Activation

Effectively develop your products, concepts and services, and optimize their marketing
Notre identité \
Activation

The stage where strategy becomes reality.

We support you to secure your launches and maximize their performance, by validating your choices and optimizing each operational lever thanks to our fundamental expertise and our increased activation capacities.

Notre identité \
Activation

The stage where strategy becomes reality.

We support you to secure your launches and maximize their performance, by validating your choices and optimizing each operational lever thanks to our fundamental expertise and our increased activation capacities.

Notre identité \
Activation

Our fundamental expertise in activation

We master the approaches that transform an idea into commercial success.

Product/concept ideation and innovation
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Stimulate ideation and structure your innovation approaches

We support you throughout the innovation process, from the generation of ideas to their operational development, by mobilizing rigorous and creative methodologies adapted to your objectives.

Product tests, concepts, communication
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Validate the relevance of your offers and the impact of your messages

We test the relevance and effectiveness of your concepts, products, and messages in detail to provide you with clear and reliable operational recommendations for optimal deployment.

Pricing studies
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Precisely define and optimize your price levers

Our expertise in demand, price elasticity and propensity to pay analyses allows you to effectively position your offers to maximize their commercial performance and perceived value.

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Our enhanced solutions for efficient activation

Thanks to our DECODia ecosystem, we expand our activation capacities to accelerate your processes and secure your decisions.

PIVO

Activable briefs and argued recommendations

The downstream face of Hyper Desk, PIVO transforms consolidated analytical material into operational strategic outputs: briefs structured for innovation, communication and market activation; recommendations traced back to their sources. Methodological continuity with upstream phases secures the coherence of activation.

CLEA

Concept, product and communication testing

CLEA conducts qualitative tests at the scale of several hundred respondents, multilingually, on concepts, products or messages. The calibrated conversation restores the qualitative depth of listening within a device structured for comparative analysis and decision.

Our enhanced solutions for efficient activation

Thanks to our DECODia ecosystem, we expand our activation capacities to accelerate your processes and secure your decisions.

PIVO

Activable briefs and argued recommendations

The downstream face of Hyper Desk, PIVO transforms consolidated analytical material into operational strategic outputs: briefs structured for innovation, communication and market activation; recommendations traced back to their sources. Methodological continuity with upstream phases secures the coherence of activation.

CLEA

Concept, product and communication testing

CLEA conducts qualitative tests at the scale of several hundred respondents, multilingually, on concepts, products or messages. The calibrated conversation restores the qualitative depth of listening within a device structured for comparative analysis and decision.

Each activation engagement draws on the DECODia ecosystem and combines these devices, tailor-made, to bring the most accurate response to your question.

Our enhanced solutions for efficient activation

Thanks to our DECODia ecosystem, we expand our activation capacities to accelerate your processes and secure your decisions.

PIVO

Activable briefs and argued recommendations

The downstream face of Hyper Desk, PIVO transforms consolidated analytical material into operational strategic outputs: briefs structured for innovation, communication and market activation; recommendations traced back to their sources. Methodological continuity with upstream phases secures the coherence of activation.

CLEA

Concept, product and communication testing

CLEA conducts qualitative tests at the scale of several hundred respondents, multilingually, on concepts, products or messages. The calibrated conversation restores the qualitative depth of listening within a device structured for comparative analysis and decision.

Let's
talk

Each challenge deserves a tailor-made approach.
Let's talk about your challenges and how collaborative intelligence can inform them.

Contact us
Case studies \

Latest cases

The dandy

Beyond storytelling: when the product experience reveals the truth of the brand

How the direct sensory exploration of a range of fragrances reveals brand territories that are invisible in established traditional storytelling

Intensity mapping

Is large-scale semio possible?

How to analyze 9,000 fragrance references to map intensity codes and identify strategic opportunities that are impossible to detect manually.

Collaborative intelligence applied to automotive strategy: a new model

How to orchestrate documentary research, existing and prospective studies to shed light on the changes in a transforming automotive sector