In 2021, we worked alongside a multinational cosmetic company in order to devise a strategy for transitioning one of their key fine fragrance brands to a refillable model. The work included a deep understanding of the consumer’s willingness to adapt to a refillable system and the business model implications for transitioning to this type of system.
#ConsumerCulture&Trends #MarketSegmentations #PerceptualMaps
Consulting services
Our consulting services are designed to help our clients derive value and solve some of the most pressing issues when it comes to strategic marketing. The services are grouped into five pillars: consumer insights, marketing strategy, pricing & margin excellence, branding and innovation. We bring deep knowledge and expertise in each of these five areas, but we also create cross-functional value by adopting a holistic perspective.
Consumer Insight
Our consumer insights practice offers a wide spectrum of quantitative and qualitative approaches to understanding consumer motivations, expectations, needs, behaviors, perceptions and attitudes.
Marketing strategy
Our marketing strategy practice offers a fool-proof support to position brands and products. With a strategy on profit, we bring everything together in a clear and succinct Marketing Plan.
Brand
Our branding and communication practice offers a clear brand architectures and 360 communication strategy in order for our client to deliver the right message, for the right target, in the right medium.
Pricing
Our pricing practice offers a strategy of value-bases pricing optimization for new product launches and existing product portfolios in order to improve profitability.
Innovation
Our innovation practice offers an expertise in consumer insights, new product development and pricing to ensure our clients bring value-creating products and services to the market.
Consumer Insight
Our consumer insights practice offers a wide spectrum of quantitative and qualitative approaches to understanding consumer motivations, expectations, needs, behaviors, perceptions and attitudes.
Marketing strategy
Our marketing strategy practice offers a fool-proof support to position brands and products. With a strategy on profit, we bring everything together in a clear and succinct Marketing Plan.
Brand
Our branding and communication practice offers a clear brand architectures and 360 communication strategy in order for our client to deliver the right message, for the right target, in the right medium.
Pricing
Our pricing practice offers a strategy of value-bases pricing optimization for new product launches and existing product portfolios in order to improve profitability.
Innovation
Our innovation practice offers an expertise in consumer insights, new product development and pricing to ensure our clients bring value-creating products and services to the market.
Our Work
A few of the engagements that have kept us
busy over the past few years.
In 2022, h2 worked alongside a premium automotive manufacturer in order to inform the marketing and innovation strategy to meet consumer’s evolving mobility needs. The work spanned several geographies including five European countries, the US and China. The work allowed the manufacturer to adopt a new customer segmentation model, align several strategic business units, optimize their product offering and better inform pricing decisions.
#MarketSegmentations #PerceptualMaps #Positioning #Brand
In 2021, we worked alongside a multinational shopping centre operator in order to realign with tomorrow’s shopper’s needs and behaviours. The work spanned multiple countries and resulted in a new positioning for the company, which served as a springboard for the communications strategy as well as the optimization of the physical assets.
#ConsumerCulture&Trends #Positioning #Brand
In 2020 , we worked alongside a multinational alcohol beverage company to identify a significant white space in the growing No / Low segment. We then worked with them to create the go-to market strategy that included identifying the target consumers, clarifying how to position the brand, working on the optimal launch price and distribution strategy.
#MarketSegmentations #WhiteSpaces #Positioning #Brand #Pricing
In 2020, we used the principles of Design Thinking to help a multinational entertainment company answer the following question What can we do to tackle the challenge faced by elementary school children whose education has been disrupted by the COVID-19 pandemic? Our work helped pinpoint the necessary insights to design a unique “edutainment” solution to the issue.
#Innovation #DesignThinking
In 2019, we helped an EV-based racing series formulate their marketing strategy for the upcoming season.
The work revolved around identifying how to use the core racing product to meet target audience objectives, but also inspire and excite people to embrace cleaner energy
#MarketSegmentations #PerceptualMaps #Positioning #Brand
In 2020, h2 worked alongside a start-up in the U.S. beef industry to determine the economic viability of launching a low-carbon, sustainable beef range. We used a demand-based approach to understand market readiness and determine the optimal go-to market strategy.
#MarketSegmentations #PerceptualMaps #Pricing
Our Team
Our Clients
A few of the most recent and most regular clients we've helped.
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