Our Team

Nicolas Hébert

Partner & COO

Of French nationality, Nicolas has over 20 years of consumer-based brand-related experience. A constant innovator, Nicolas has extensive experience in quantitative research methods, as well as search, smart data and topic modeling. Today, Nicolas is co-founder and chief operating officer at h2\. Prior to this role, Nicolas was partner at Sorgem IMR where he created the Quantitative Research Department and directed it for 6 years.

Isabelle Martinez

Partner & Head Of Consumer Insights

With a degree from the Ecole Normale Supérieure, Isabelle is a semiotician who specializes in brand, the cultural meaning of signs and societal shifts. She joined h2\ after 15 years at Sorgem, where she deployed numerous marketing approaches, ranging from the tactical to the more strategic ones, in multiple industries including FMCG, retail, travel, luxury, mobility and media.

Andrew Porter

International Research & Insights Director

Andrew is an International Qual Research Director with over 12 years of experience. He has worked on numerous brand equity and positioning research for a variety of different industries including mobility, services, FMCG, retail and luxury. He is also a trained hypnotherapist and expert on foundational, emotional marketing.

Nathalie GUÉRIN

France Research and Innovation Director

With a Master’s degree in literature and linguistics and a Master’s degree in Marketing, Nathalie is a Qual Research Director with over 13 years of experience, specialized in brand and cultural insights, especially among Gen Z & Y. She works in multiple industries including FMCG, service and media. Her expertise in insights enables her to drive strategy and structure innovation platforms, turning them into operational actions.


Quantitative Research & Analytics Director

Passionate marketing researcher and social analyst with background including two Masters Degrees in Public policy and administration and Data science in social research at the University of Belgrade. His outstanding experience in both agency (Ipsos) and business (Deezer) areas along with strong understanding of various economic categories illustrates versatility with different techniques and approaches. Veljko acquired strong technical skills

Nicolas PLUMET

Qualitative researcher

With a Master's degree in Marketing and Communication (ESCP) and a 2-year training course in Marketing (IAE Gustave Eiffel), Nicolas has experience in fieldwork, data processing and analysis across a range of research methodologies through his professional experience (Cohesium, Kantar, Argus Conseil, Vedecom Tech, h2\) where he was able to familiarise himself with different industries and players. He joined h2\ in 2021 as a qualitative researcher