Our Team
Jon HACKETT
Partner & CEO
With an MBA from INSEAD, Jon has extensive experience in marketing strategy, market research, segmentation, positioning, pricing and design thinking. Of American nationality, Jon has lived and worked in several countries including the US, Australia, New Zealand, Kenya, France, Spain, Germany & the UK. Today, Jon is partner and chief executive officer at h2\, where he works closely with his clients to help grow their brands by leveraging sound marketing strategies.
Isabelle Martinez
Partner & Head Of Consumer Insights
With a degree from the Ecole Normale Supérieure, Isabelle is a semiotician who specializes in brand, the cultural meaning of signs and societal shifts. She joined h2\ after 15 years at Sorgem, where she deployed numerous marketing approaches, ranging from the tactical to the more strategic ones, in multiple industries including FMCG, retail, travel, luxury, mobility and media.
Nicolas Hébert
Partner & COO
Of French nationality, Nicolas has over 20 years of consumer-based brand-related experience. A constant innovator, Nicolas has extensive experience in quantitative research methods, as well as search, smart data and topic modeling. Today, Nicolas is co-founder and chief operating officer at h2\. Prior to this role, Nicolas was partner at Sorgem IMR where he created the Quantitative Research Department and directed it for 6 years.
Andrew Porter
International Research & Insights Director
Andrew is an International Qual Research Director with over 12 years of experience. He has worked on numerous brand equity and positioning research for a variety of different industries including mobility, services, FMCG, retail and luxury. He is also a trained hypnotherapist and expert on foundational, emotional marketing.
Nathalie GUÉRIN
France Research and Innovation Director
With a Master’s degree in literature and linguistics and a Master’s degree in Marketing, Nathalie is a Qual Research Director with over 13 years of experience, specialized in brand and cultural insights, especially among Gen Z & Y. She works in multiple industries including FMCG, service and media. Her expertise in insights enables her to drive strategy and structure innovation platforms, turning them into operational actions.
Veljko JOVANOVIĆ
Quantitative Research & Analytics Director
Passionate marketing researcher and social analyst with background including two Masters Degrees in Public policy and administration and Data science in social research at the University of Belgrade. His outstanding experience in both agency (Ipsos) and business (Deezer) areas along with strong understanding of various economic categories illustrates versatility with different techniques and approaches. Veljko acquired strong technical skills
Nicolas PLUMET
Qualitative researcher
With a Master's degree in Marketing and Communication (ESCP) and a 2-year training course in Marketing (IAE Gustave Eiffel), Nicolas has experience in fieldwork, data processing and analysis across a range of research methodologies through his professional experience (Cohesium, Kantar, Argus Conseil, Vedecom Tech, h2\) where he was able to familiarise himself with different industries and players. He joined h2\ in 2021 as a qualitative researcher