Our consumer insights practice offers a wide spectrum of quantitative and qualitative approaches to understanding consumer motivations, expectations, needs, behaviour, perceptions and attitudes. With a host of proprietary approaches that we have developed over the years, we specialize in:
Consumer Culture & Trends
The world is changing. And along with it, consumer behaviour and attitudes. We help our clients identify the meta forces at play and how to account for them in their marketing activities.
Market Segmentations
Whether value-based, needs-based, attitudinal, demographic or behavioural, we build relevant and actionable segmentations that serve as the foundation of our clients’ marketing strategies.
White Spaces
The term we use to designate areas of opportunity in the market. We apply several methods that allow us to identify white spaces in the market in which new products & services can be positioned
Perceptual Maps
Creating perceptual maps that clearly delineate how our clients’ brands are perceived relative to the competition and relative to what consumers perceive as ideal is the basis of marketing strategy.
Funnels & Journeys
Mapping out the consumer’s usage and purchasing journey allows us to build schematics that allow for strategic thinking and inform marketing investment decisions.
