Fine fragrance in the era of women’s empowerment
How can you stretch your brand without going the wrong way ?
Case study
Rethinking the mission of a Consumer association
How can you pivot your core mission to better meet today’s consumer?
Automotive: price elasticity of demand in a quickly changing industry
How might inflation impact demand for your product?
Consumer demand for low-carbon beef
How can you estimate consumer demand and willingness-to-pay for low-carbon alternatives?
The refill ideal: fine fragrance in the era of sustainability
How can you unpack consumer behaviour to evaluate new business potential?
Rethink the shopping mall in a digital world
What is the role of a shopping mall in an increasingly digital world?
Keys for success in the NoLo category
How can you devise an effective go-to-market plan when introducing a new product category?