Project

Project

THE FUTURE OF FINE FRAGRANCE

In 2021, we worked alongside a multinational cosmetic company in order to devise a strategy for transitioning one of their key fine fragrance brands to a refillable model. The work included a deep understanding of the consumer’s willingness to adapt to a refillable system and the business model implications for transitioning to this type of system.
#ConsumerCulture&Trends #MarketSegmentations #PerceptualMaps

THE FUTURE OF MOBILITY

In 2022, h2 worked alongside a premium automotive manufacturer in order to inform the marketing and innovation strategy to meet consumer’s evolving mobility needs. The work spanned several geographies including five European countries, the US and China. The work allowed the manufacturer to adopt a new customer segmentation model, align several strategic business units, optimize their product offering and better inform pricing decisions.
#MarketSegmentations #PerceptualMaps #Positioning #Brand

THE FUTURE OF SHOPPING MALLS

In 2021, we worked alongside a multinational shopping centre operator in order to realign with tomorrow’s shopper’s needs and behaviours. The work spanned multiple countries and resulted in a new positioning for the company, which served as a springboard for the communications strategy as well as the optimization of the physical assets.
#ConsumerCulture&Trends #Positioning #Brand

NOLO

In 2020 , we worked alongside a multinational alcohol beverage company to identify a significant white space in the growing No / Low segment. We then worked with them to create the go-to market strategy that included identifying the target consumers, clarifying how to position the brand, working on the optimal launch price and distribution strategy.
#MarketSegmentations #WhiteSpaces #Positioning #Brand #Pricing

NO KID LEFT BEHIND

In 2020, we used the principles of Design Thinking to help a multinational entertainment company answer the following question What can we do to tackle the challenge faced by elementary school children whose education has been disrupted by the COVID-19 pandemic? Our work helped pinpoint the necessary insights to design a unique “edutainment” solution to the issue.
#Innovation #DesignThinking

LOW-CARBON BEEF

In 2020, h2 worked alongside a start-up in the U.S. beef industry to determine the economic viability of launching a low-carbon, sustainable beef range. We used a demand-based approach to understand market readiness and determine the optimal go-to market strategy.
#MarketSegmentations #PerceptualMaps #Pricing