Archives: Authors

Nicolas PLUMET

With a Master’s degree in Marketing and Communication (ESCP) and a 2-year training course in Marketing (IAE Gustave Eiffel), Nicolas has experience in fieldwork, data processing and analysis across a range of research methodologies through his professional experience (Cohesium, Kantar, Argus Conseil, Vedecom Tech, h2\) where he was able to familiarise himself with different industries …

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Veljko JOVANOVIĆ

Passionate marketing researcher and social analyst with background including two Masters Degrees in Public policy and administration and Data science in social research at the University of Belgrade. His outstanding experience in both agency (Ipsos) and business (Deezer) areas along with strong understanding of various economic categories illustrates versatility with different techniques and approaches. Veljko …

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Nathalie GUÉRIN

With a Master’s degree in literature and linguistics and a Master’s degree in Marketing, Nathalie is a Qual Research Director with over 13 years of experience, specialized in brand and cultural insights, especially among Gen Z & Y. She works in multiple industries including FMCG, service and media. Her expertise in insights enables her to …

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Andrew PORTER

Andrew is an International Qual Research Director with over 12 years of experience. He has worked on numerous brand equity and positioning research for a variety of different industries including mobility, services, FMCG, retail and luxury. He is also a trained hypnotherapist and expert on foundational, emotional marketing.

Nicolas HÉBERT

Of French nationality, Nicolas has over 20 years of consumer-based brand-related experience. A constant innovator, Nicolas has extensive experience in quantitative research methods, as well as search, smart data and topic modeling. Today, Nicolas is co-founder and chief operating officer at h2\. Prior to this role, Nicolas was partner at Sorgem IMR where he created …

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Isabelle MARTINEZ

Partner at h2\, Isabelle leads the Consumer insights and Semiotics department. She explores the cultural representations behind brand identities and consumer’s logics.

Jon HACKETT

Jon is co-founder & CEO of h2\. He works at the intersection of marketing, economics and consumer research, where he specializes in strategic marketing, pricing, and new business ventures