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Isabelle MARTINEZ

Partner at h2\, Isabelle leads the Consumer insights and Semiotics department. She explores the cultural representations behind brand identities and consumer’s logics.

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Recent Posts

  • Soutenir un processus d’innovation à travers un processus quali flash et agile
  • Crafting the Future of Flavor: Decoding Consumer Preferences in Non-Alcoholic Spirits 
  • Fine fragrance in the era of women’s empowerment
  • Rethinking the mission of a Consumer association
  • Automotive: price elasticity of demand in a quickly changing industry

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