This hybridization is available at three complementary levels, always managed by our experts.
We believe that no single data source has a monopoly on the truth. For each project, we integrate the most relevant sources, whether qualitative (interviews, ethnography), quantitative (surveys, behavioral data), documentary (studies, press) or semiotic (communication corpus). We then combine the most appropriate methodologies, from proven approaches to innovative devices, to provide the most accurate response.
Intelligence comes from dialogue. Our teams are natively multidisciplinary and constantly bring together complementary expertise: qualitative and quantitative studies, semiotics, marketing consulting, brand strategy and data science. It is from this confrontation of perspectives that the richest and most original analyses are born.
Even in our most advanced systems, contact with reality remains a basic principle. This is why we systematically integrate human anchoring cycles — via targeted qualitative interviews or quantitative calibration measures — to calibrate, validate and continuously enrich the intelligence we produce. This principle ensures that our analyses, even the most complex ones, always remain connected to the reality on the ground. It's not just about integrating “humans into the loop” (to optimize AI processes), but about placing human judgment “at the heart of the loop.”
This hybridization is available at three complementary levels, always managed by our experts.
We believe that no single data source has a monopoly on the truth. For each project, we integrate the most relevant sources, whether qualitative (interviews, ethnography), quantitative (surveys, behavioral data), documentary (studies, press) or semiotic (communication corpus). We then combine the most appropriate methodologies, from proven approaches to innovative devices, to provide the most accurate response.
Intelligence comes from dialogue. Our teams are natively multidisciplinary and constantly bring together complementary expertise: qualitative and quantitative studies, semiotics, marketing consulting, brand strategy and data science. It is from this confrontation of perspectives that the richest and most original analyses are born.
Even in our most advanced systems, contact with reality remains a basic principle. This is why we systematically integrate human anchoring cycles — via targeted qualitative interviews or quantitative calibration measures — to calibrate, validate and continuously enrich the intelligence we produce. This principle ensures that our analyses, even the most complex ones, always remain connected to the reality on the ground. It's not just about integrating “humans into the loop” (to optimize AI processes), but about placing human judgment “at the heart of the loop.”
This hybridization is available at three complementary levels, always managed by our experts.
We believe that no single data source has a monopoly on the truth. For each project, we integrate the most relevant sources, whether qualitative (interviews, ethnography), quantitative (surveys, behavioral data), documentary (studies, press) or semiotic (communication corpus). We then combine the most appropriate methodologies, from proven approaches to innovative devices, to provide the most accurate response.
Intelligence comes from dialogue. Our teams are natively multidisciplinary and constantly bring together complementary expertise: qualitative and quantitative studies, semiotics, marketing consulting, brand strategy and data science. It is from this confrontation of perspectives that the richest and most original analyses are born.
Even in our most advanced systems, contact with reality remains a basic principle. This is why we systematically integrate human anchoring cycles — via targeted qualitative interviews or quantitative calibration measures — to calibrate, validate and continuously enrich the intelligence we produce. This principle ensures that our analyses, even the most complex ones, always remain connected to the reality on the ground. It's not just about integrating “humans into the loop” (to optimize AI processes), but about placing human judgment “at the heart of the loop.”
Each challenge deserves a tailor-made approach.
Let's talk about your challenges and how collaborative intelligence can inform them.
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How the direct sensory exploration of a range of fragrances reveals brand territories that are invisible in established traditional storytelling
How to analyze 9,000 fragrance references to map intensity codes and identify strategic opportunities that are impossible to detect manually.
How to orchestrate documentary research, existing and prospective studies to shed light on the changes in a transforming automotive sector
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By combining human expertise with advanced AI capabilities, we provide insights that are both accurate and actionable.
