We master all the methodologies that make it possible to build a fine and rigorous understanding of your environment.
Thanks to immersive approaches (ethnography, logbooks), we go beyond the declarative to understand the uses, rituals and representations of your consumers.
We design robust and actionable segmentations (attitudes, needs, values) that allow you to map your market, prioritize your targets and identify the most relevant growth drivers.
We measure your brand capital and map your positioning in relation to your competitors, in order to objectify your strengths, weaknesses and territories of differentiation to conquer.
We analyze your customers' experience journeys in detail to identify moments of truth, points of friction, and opportunities that will allow you to strengthen the relationship.
We put in place rigorous systems to precisely measure the satisfaction of your customers, understand their expectations and identify operational improvement levers capable of strengthening your performance.
Thanks to our DeCodia ecosystem, we are increasing our diagnostic capabilities to reveal insights that are inaccessible to traditional approaches.
A new generation of documentary studies that orchestrate multiple sources to problematize issues at a new level, identify weak signals and produce advanced diagnoses.
An analysis device that maintains the finesse and depth of semio on massive corpora, deciphering brand expressions, cultural codes and symbolic territories of your sector in order to map your current positioning and identify your areas of evolution.
Augmented strategic intelligence
A monitoring and diagnostic system that orchestrates multiple sources — existing studies, internal data, sectoral signals, documentary research — to clarify the issues, identify structuring signals and produce an in-depth strategic reading of complex situations.
Thanks to our DeCodia ecosystem, we are increasing our diagnostic capabilities to reveal insights that are inaccessible to traditional approaches.
A new generation of documentary studies that orchestrate multiple sources to problematize issues at a new level, identify weak signals and produce advanced diagnoses.
An analysis device that maintains the finesse and depth of semio on massive corpora, deciphering brand expressions, cultural codes and symbolic territories of your sector in order to map your current positioning and identify your areas of evolution.
Augmented strategic intelligence
A monitoring and diagnostic system that orchestrates multiple sources — existing studies, internal data, sectoral signals, documentary research — to clarify the issues, identify structuring signals and produce an in-depth strategic reading of complex situations.
Thanks to our DeCodia ecosystem, we are increasing our diagnostic capabilities to reveal insights that are inaccessible to traditional approaches.
A new generation of documentary studies that orchestrate multiple sources to problematize issues at a new level, identify weak signals and produce advanced diagnoses.
Augmented strategic intelligence
A monitoring and diagnostic system that orchestrates multiple sources — existing studies, internal data, sectoral signals, documentary research — to clarify the issues, identify structuring signals and produce an in-depth strategic reading of complex situations.
An analysis device that maintains the finesse and depth of semio on massive corpora, deciphering brand expressions, cultural codes and symbolic territories of your sector in order to map your current positioning and identify your areas of evolution.
Each challenge deserves a tailor-made approach.
Let's talk about your challenges and how collaborative intelligence can inform them.
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How the direct sensory exploration of a range of fragrances reveals brand territories that are invisible in established traditional storytelling
How to analyze 9,000 fragrance references to map intensity codes and identify strategic opportunities that are impossible to detect manually.
How to orchestrate documentary research, existing and prospective studies to shed light on the changes in a transforming automotive sector
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By combining human expertise with advanced AI capabilities, we provide insights that are both accurate and actionable.
