Our approach to augmented marketing intelligence is distinguished by the desire to go beyond conventional methodologies, by focusing on a thorough and contextualized understanding of markets, socio-cultural dynamics and behaviors.
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By combining business expertise and advanced artificial intelligence capabilities to provide operational and innovative responses to the real challenges of our customers.
For us, artificial intelligence is not only an optimization tool. It is a lever for innovation. In addition to improving existing approaches, we are integrating it to design devices that make possible what was previously out of reach: analyzing complex ecosystems, decoding large-scale dynamics and extracting new strategic value from them.
Our vision is to transform our ability to analyze to reveal what is invisible to traditional approaches.
To achieve this vision, we built DeCodia, our proprietary intelligence ecosystem.
Our concrete application consists in building a tailor-made hybridization for each project.
Each challenge deserves a tailor-made approach.
Let's talk about your challenges and how collaborative intelligence can inform them.
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How the direct sensory exploration of a range of fragrances reveals brand territories that are invisible in established traditional storytelling
How to analyze 9,000 fragrance references to map intensity codes and identify strategic opportunities that are impossible to detect manually.
How to orchestrate documentary research, existing and prospective studies to shed light on the changes in a transforming automotive sector
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By combining human expertise with advanced AI capabilities, we provide insights that are both accurate and actionable.
