Our solutions

Our offer of studies and support covers the entire cycle of marketing thinking, from strategic diagnosis to operational activation.

Each intervention is based on our double expertise:

mastery of canonical methodologies and
the ability to increase them thanks to our Decodia ecosystem.

Our approach allows us to respond precisely to the concrete challenges of our customers, while opening up new analytical perspectives. Its added value lies in the synergy we create between Diagnosis, Strategy and Activation.

We ensure that the insights gained from understanding your markets feed directly into your strategy, and that it is deployed into relevant and effective actions.

Diagnosis

Understand your markets and identify opportunities to seize

Strategy

Build your brand strategy and anticipate changes in your market

Activation

Develop your products, concepts and services, and optimize their marketing

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Each challenge deserves a tailor-made approach.
Let's talk about your challenges and how collaborative intelligence can inform them.

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Case studies \

Latest cases

The dandy

Beyond storytelling: when the product experience reveals the truth of the brand

How the direct sensory exploration of a range of fragrances reveals brand territories that are invisible in established traditional storytelling

Intensity mapping

Is large-scale semio possible?

How to analyze 9,000 fragrance references to map intensity codes and identify strategic opportunities that are impossible to detect manually.

Collaborative intelligence applied to automotive strategy: a new model

How to orchestrate documentary research, existing and prospective studies to shed light on the changes in a transforming automotive sector