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By combining strategic advice and increased ability to anticipate, we structure your choices to strengthen your relevance and impact over the long term.
By combining strategic advice and increased ability to anticipate, we structure your choices to strengthen your relevance and impact over the long term.
We master the essential approaches that make it possible to build and manage powerful brand strategies.
We define or redefine your positioning by rigorously analyzing your competitive ecosystem and your assets, in order to build a unique, relevant and differentiating value proposition.
We uncover the core attributes and values that make up the DNA of your brand. We structure them into a solid and inspiring brand fund to guide all of your actions.
We help you organize relationships between your various brands (corporate, products, services) to maximize their clarity for the consumer and optimize the synergies within your portfolio.
We identify and assess the most relevant expansion opportunities for your brand, ensuring that each new territory strengthens your capital while respecting your identity.
Thanks to our DeCodia ecosystem, we go beyond traditional advice to provide you with a superior ability to anticipate and make decisions.
Decoding the strategies of your competitors, beyond the benchmark. We don't just compare your offers to those of your competitors. We analyze their discourse, actions and signals to decode their underlying strategic logics and identify your counterpositioning opportunities.
We test various hypotheses (repositioning, new offer, change of target) to model their potential impact on the market and on the perception of your brand, in order to secure your most daring choices.
Increased ideation and innovation
Our augmented ideation system that transforms strategic insights, signals and constraints into concepts, territories of innovation and development paths, by structuring rigorous creative processes without prematurely closing their exploration.
Thanks to our DeCodia ecosystem, we go beyond traditional advice to provide you with a superior ability to anticipate and make decisions.
Decoding the strategies of your competitors, beyond the benchmark. We don't just compare your offers to those of your competitors. We analyze their discourse, actions and signals to decode their underlying strategic logics and identify your counterpositioning opportunities.
We test various hypotheses (repositioning, new offer, change of target) to model their potential impact on the market and on the perception of your brand, in order to secure your most daring choices.
Increased ideation and innovation
Our augmented ideation system that transforms strategic insights, signals and constraints into concepts, territories of innovation and development paths, by structuring rigorous creative processes without prematurely closing their exploration.
Each strategic mission is tailor-made, by hybridizing these approaches to provide you with the fairest and most actionable response.
Thanks to our DeCodia ecosystem, we go beyond traditional advice to provide you with a superior ability to anticipate and make decisions.
Decoding the strategies of your competitors, beyond the benchmark. We don't just compare your offers to those of your competitors. We analyze their discourse, actions and signals to decode their underlying strategic logics and identify your counterpositioning opportunities.
Increased ideation and innovation
Our augmented ideation system that transforms strategic insights, signals and constraints into concepts, territories of innovation and development paths, by structuring rigorous creative processes without prematurely closing their exploration.
We test various hypotheses (repositioning, new offer, change of target) to model their potential impact on the market and on the perception of your brand, in order to secure your most daring choices.
Each challenge deserves a tailor-made approach.
Let's talk about your challenges and how collaborative intelligence can inform them.
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How the direct sensory exploration of a range of fragrances reveals brand territories that are invisible in established traditional storytelling
How to analyze 9,000 fragrance references to map intensity codes and identify strategic opportunities that are impossible to detect manually.
How to orchestrate documentary research, existing and prospective studies to shed light on the changes in a transforming automotive sector
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By combining human expertise with advanced AI capabilities, we provide insights that are both accurate and actionable.
