We are a team of senior experts, trained academically by the human sciences and practically by the fields of studies and consulting.
Since its creation, h2\ has sought to enrich the contribution and effectiveness of marketing studies through new approaches, in order to better understand markets and recommend the right decisions.
The same approach naturally led us to explore the possibilities offered by artificial intelligence, then to integrate them resolutely into the way we work. Not out of technological opportunism, but by starting from a thoughtful approach, rooted in a clear ethic: maintaining the primacy of human judgment and the refinement of interpretation, while multiplying our analytical skills in new directions.
This is a turning point in our business, and it comes with clear requirements for transparency and data sovereignty.
We have developed our own architecture to keep control of our processes and guarantee the confidentiality of your data.
The identity of h2\ is thus embodied in a hybrid team, where recognized business expertise and advanced technological skills blend together. It relies on a network of trusted partners, chosen over the years for their excellence and their shared vision.
The h2\ contributors share this conviction: the most useful marketing intelligence comes from the encounter between human expertise and the deep and controlled integration of AI.
Explore our commitments to ethics, transparency, privacy, and social responsibility.
Discover our network of expert partners and international collaborators, mobilized for complex projects.
Meet our senior and curious team, combining business expertise and AI-driven skills.
Each challenge deserves a tailor-made approach.
Let's talk about your challenges and how collaborative intelligence can inform them.
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How the direct sensory exploration of a range of fragrances reveals brand territories that are invisible in established traditional storytelling
How to analyze 9,000 fragrance references to map intensity codes and identify strategic opportunities that are impossible to detect manually.
How to orchestrate documentary research, existing and prospective studies to shed light on the changes in a transforming automotive sector
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By combining human expertise with advanced AI capabilities, we provide insights that are both accurate and actionable.
